In this project case study, I will be sharing my experience designing an e-commerce platform for a collective of local artisans. The goal was to create a website that enabled artisans to showcase their products and facilitated an easy and enjoyable shopping experience for customers.
The design process started with a detailed analysis of the artisans’ products to understand their uniqueness. I conducted interviews with the artisans to learn about their stories and craftsmanship. This helped in designing a platform that truly reflected the individuality of each product.
Based on the research, I focused on developing a story-driven shopping experience. Each product page was designed to include rich storytelling elements about the artisans and the creation process. This approach aimed to create a deeper connection between the customers and the products.
Customers were able to easily browse and purchase unique artisanal products, enjoying a seamless and engaging shopping experience.
As a result, the artisans saw an increase in sales and customer engagement, and the platform has become an essential part of their business operations.
